New Start-Ups: Have The Confidence To Step Back And Let Marketers Do Their Work
Smashing Publicity has just completed the design of a new logo and branding strategy for new start-up ‘Fastclerk’.
Fastclerk ltd., based in Berkshire, offer new dynamic, market leading Smart-phone and PDA applications for any business wishing to deliver instant high quality reports to a customer or client. All of their applications are configured with two fundamental design briefs: (1) Simple intuitive controls derived from the customers needs (2) Finished reports must be to an exceptional standard that meets or exceeds the end-clients expectations.
They use their own innovative ICO-DRIVE navigation controls throughout the application for fast simple use. Just as WYSIWYG has been at the forefront for many years to make software applications easier to use, now Fastclerk’s own ICO-DRIVE makes form filling on a PDA seem like child’s play.
Fastclerk director’s Will Moat and Andy Fountain said “ We made the fatal error of thinking we can manage every single aspect of our new start-up business in-house but were found wanting when our logo and corporate branding wasn’t having the desired effect”.
Will Moat continued “Obviously finance is a major issue when starting a new business but we have found it was a total false economy to try and do it ourselves. Not only was it massively time consuming, we didn’t have the necessary experience and skills to achieve our corporate branding goals. Smashing Publicity instantly understood the brief and came up with a strong graphic idea explaining to us how we could build our presence through strategic brand planning. The results are fantastic. We have our first two clients signed up, our first show this week and look forward to pushing our new look to a broader business base in the coming months”.
Smashing Publicity’s Neil Farrow stated “Fastclerk already had a logo which they designed themselves but because they were so close to the business they were blinkered. Outside experience looking in gives you a fresh pair of eyes and can see a clearer path to your marketing objectives. We simply wiped the slate clean and started again from the ground up. Full credit to Andy and Will for being confident enough to step back and let us do our work”.