EASY CUSTOMER GENERATION – A GREAT REFERRAL STRATEGY
Recommendations from your existing customers – Referrals – are one of the great ways to grow any business. They’re not only free (or virtually free), they also tend to bring in the best, most loyal customers.
Many businesses do very well from referrals without proactively seeking them. But don’t just wait for referrals to come to you. Go out and get them!
We all know it pays to give customers material to pass on to their friends, family and colleagues. But think about this. If you can get a customer, who thinks you’re great, to have a conversation with someone about you – and get them to hand something to them – surely it’s a great investment to make sure that what they hand over truly impresses the person receiving it. Let’s face it, an ill conceived logo on some flimsy paper just won’t do.
This is where it is so important to make sure your branding and marketing strategy is strong from the out set. It’s too late after the event. The damage will have been done; the referral’s won’t be made.
Talk to us ASAP and we can give you a FREE marketing appraisal and help you steer clear of all the marketing pitfalls that can happen when least expected.
We work hard at marketing so you don’t have to.