HOW TO SAVE UPTO 50% ON THE COST OF YOUR ADVERTISING
The basic of this principle is about time management. Talking to the right person at the right time and holding yourself back. I realise when you are running a business it is difficult enough to manage your time day to day without the addition of marketing disciplines, but you could save vast sums in a single year if you use print advertising regularly.
The first fundamental principle is that when a magazine or newspaper is printed any unsold advertising space is gone – forever.
You can use this to your advantage by negotiating your rates as close to print deadline as possible. If my newspaper is being published tomorrow and nobody has bought the £500 half page advert on page ten, the chances of it being sold by the end of the day are slim.
If you call me up at 4pm and offer me £80 for that advertising space, I’m faced with a difficult choice. I don’t want to sell it so low but if you don’t advertise that space has gone forever.
Company policy might stop me selling it for £80, but you can rest assured that you’ll get that space for far less than £500.
If you have researched the local and national media and found out which applies to your business you’ll know that if one title refuses, you can always go to the others.
You need to know your market and the ABC/demographic of the media titles you are targeting. If you don’t, let Smashing Publicity’s extensive media knowledge help you work it all out and implement the best course of action.
Give us a call now on 01473 828385 and let us take the headache out of your advertising and marketing.