Smashing Blog

Everyone wants to generate more leads from their website but many just don’t get around to it thinking it’s far too difficult, or just think the same old marketing ideas they used ten years will do OK.
THEY WON’T.

Marketing, like all business disciplines, needs to be refined and improved.

The higher perceived value of what you are offering, the higher the conversions.

NEWSLETTERS.
We all remember the old boring impersonal newsletters companies used to churn out. DON’T DO IT. Take the interesting information out, not the hum drum linking statements and dross, and call it something more dynamic like:

WEEKLY TOP TIPS or THE TOP FIVE TIPS of the MONTH. Make a weekly or monthly (nothing longer) email with great tips on your area of expertise.

FREE REPORT. Produce a high value ‘TOP THREE SECRETS of SUCCESS’ in your industry or ‘THE SEVEN SINS to AVOID’. Remember information is king and a bit of razzle in a title will draw the attention.

AUDIO CLIP. Have someone record an interview with you, where you give tips and advice for prospective customers. The subject matter should be all about helping your potential customer, not just saying how good you or your services are. Always leave with an offer at the end, be it a free pack, trial, meeting or service appraisal.

Always remember to use the key words when laying out your text, such as FREE (we all want something for nothing), YOU (the magic word in all good copy), EASY (people don’t want anything too complicated) and NOW (there comes a point when you need to tell your customer what to do).

I’ll go into the fifteen key words in more depth later on but make sure you contact Smashing Publicity if you have any need for more marketing advice. We would be happy to give you a FREE marketing appraisal.

Most business owners have been struggling over the last year and are going to continue to struggle if they buy into the recession.

Most business owners conform to old ways and to what is expected of them. Successful business owners refuse to conform.

Having a great and unique product or service on its own isn’t good enough in this day and age unless other people buy into it. And how do they buy into it? They need to believe in you, your product or service by means of various messages that convey quality and confidence.

While the conformists cut back on marketing they will get over-taken by the non-conformists who are looking at more and varied solutions for getting that quality message across in the most cost effective ways.

Thinking about marketing strategy alone isn’t good enough. From a mindset of focus, determination and action, you must implement your strategies while others freeze in fear, being careful to measure and improve where necessary.

Measurement is the foundation of all successful marketing. You must know where your customers are coming from, how they got to you and why, if at all, they have come back time and again. This enables you to do more of what’s working (so simple, but so true) and change or improve what’s not!

Any part of the system that brings in sales can be improved. That improvement could be an improvement in your website copy, your referral system, advertising copy, direct mail, PR copy, closing skills or links coming to your website. The list is endless. The process of continual optimisation is the foundation of all effective marketing and here at Smashing Publicity we work hard to get it right.

Why not give us a call for a free marketing assessment and start refusing to conform.