http://smashing.co.uk/smashingblog Just another WordPress weblog Tue, 31 Aug 2010 16:58:54 +0000 http://backend.userland.com/rss092 en A new research study from the Institute of Practitioners in Advertisng (IPA) and Thinkbox, in conjunction with The Gunn Report, has identified a direct correlation between strong advertising creativity and business success. The study, which scrutinised 175 campaigns from leading brands including campaigns by Budweiser, Volkswagen, Virgin Atlantic, Cadbury’s Dairy Milk ... http://smashing.co.uk/smashingblog/?p=18 Pleased to say we got hold of writer and comedian dominic Holland for our energy awards dinner on 8th September. Should be a fantastic night, starting at 7.30 with cocktails, on through a great three course meal and then to the business end of the evening with the 6 prestigious ... http://smashing.co.uk/smashingblog/?p=17 The Energy Event is THE annual exhibition and networking event for all the national and international energy companies. The Energy Event, residing at the National Motocycle Museum in Birmingham, will this year have the addition of a special gala awards dinner for the industry on 8th September at the Hilton ... http://smashing.co.uk/smashingblog/?p=16 Smashing Publicity has just completed the design of a new logo and branding strategy for new start-up ‘Fastclerk’. Fastclerk ltd., based in Berkshire, offer new dynamic, market leading Smart-phone and PDA applications for any business wishing to deliver instant high quality reports to a customer or client. All of their applications ... http://smashing.co.uk/smashingblog/?p=15 ‘Customer Engagement’, this year’s new catch phrase for marketers, seems to be sticking as a strategic approach for marketers. Why? Customer Engagement steps beyond traditional direct marketing as it looks to reduce the reliance on any one channel and coordinate two-way communication across all channels rather than just sending direct ... http://smashing.co.uk/smashingblog/?p=14 The basic of this principle is about time management. Talking to the right person at the right time and holding yourself back. I realise when you are running a business it is difficult enough to manage your time day to day without the addition of marketing disciplines, but you could ... http://smashing.co.uk/smashingblog/?p=13 Recommendations from your existing customers – Referrals – are one of the great ways to grow any business. They’re not only free (or virtually free), they also tend to bring in the best, most loyal customers. Many businesses do very well from referrals without proactively seeking them. But don’t just wait ... http://smashing.co.uk/smashingblog/?p=12 Everyone wants to generate more leads from their website but many just don’t get around to it thinking it’s far too difficult, or just think the same old marketing ideas they used ten years will do OK. THEY WON’T. Marketing, like all business disciplines, needs to be refined and improved. The higher perceived ... http://smashing.co.uk/smashingblog/?p=11 Most business owners have been struggling over the last year and are going to continue to struggle if they buy into the recession. Most business owners conform to old ways and to what is expected of them. Successful business owners refuse to conform. Having a great and unique product or service on ... http://smashing.co.uk/smashingblog/?p=10 Among shoppers who buy something online or offline after conducting online research, 49% buy within three days, JupiterResearch says in a new report. The study, “Behavioral Targeting: Pushing Relevance to Maximize Advertising Spending,” also notes that 65% of online shoppers pay more attention to behaviorally targeted ads, which are based ... http://smashing.co.uk/smashingblog/?p=9